Have tried to make new blog and still unable to upload word document. Here is a Google Docs link that can be used to view and comment on the portfolio. Sorry for inconvenience!
Have tried to make new blog and still unable to upload word document. Here is a Google Docs link that can be used to view and comment on the portfolio. Sorry for inconvenience!
For me, the purpose of this project was to get a better understanding of how motion design and animation can be used to inform an audience effectively. Throughout the process I wanted to learn how and what factors of the production would have an effect on the overall quality of the final video. By looking into each part of the production stage, I would be able to know exactly could be done to ensure a high level of quality. I think this is important since informational videos are created solely to inform people and therefore cannot be perceived in the wrong way.
Before starting any of the practical work I needed to create a plan as to how how the sequence would look and what would be involved throughout. To get a better idea of what this would be, I created a diagram to generate and develop ideas. I found this was a great way to visualise what ideas would work and what wouldn’t. After doing this I created a storyboard to help me understand how the sequence would progress. This was crucial to the production of the video since it allowed me to plan for each shot throughout. I feel that without this the video would have suffered greatly.
Throughout production I created the sequence in Adobe After Effects. I chose this program as it offers the options that I needed in the video in terms of smooth animation and reliability. As well as this, After Effects is a program that I have experience using so I thought it would be very suitable for a project like this.
Starting with the logo animation that would be used at the begining and end of the video, I used a vectored version of the 2017 YouTube logo. This allowed me to seperate the logo into different layers allowing for more flexibility within the animation. I began animating the icon to scale up and move from right to left. By using masks and scaling each letter of the logo I was able to achieve the effect of the icon revealing the text. I felt that this worked well since it would give a formal Identity to the video. After doing this I used the screenshots that I had collected and imported them into the sequence. Before animating the transitions between each one I worked out how long each screenshot would need to be shown for to give the viewer an understanding of what is being said.
During post production I wanted to give the video sound since this would make the overall sequence easier to follow. Using a website that specialised in in copyrighted music, I found a track that I thought was suitable for the video. Using Premiere Pro I added the music to the sequence. I think that adding the music was crucial since it would have been very difficult to watch had there not been any audio. However when using the music I noticed that the track started and ended abruptly so I used an effect called ‘lowpass’ to fade the music in and out. Although this effect is very subtle, I found that the video was much easier to consume after this change.
What were your goals and expectations for your project?
Overall the main goal of the project was to find out how each part of the production process could be done to ensure that the video would have maximum efficiency in terms of how well informed the audience would be after watching. I wanted to implement what I had learnt into my own short production since this would allow me to improve in my own work and find out exactly what I had learnt and how I could still improve.
Discuss the strengths and weaknesses of your project:
What went well?
By carrying out research on videos that are made specifically to inform and audience, I was able to get a much better understanding of how fast the sequence should be and the visuals used should be easy to follow and recognise. I think that doing this research allowed me to plan and time the video to ensure that the full audience would be able to understand the information that is being put across.
As well as this, the logo animation that I created to start and end the video gave a formal Impression to the video. I feel that this was a great way to set up the audience’s perspective of the video and would have immediately shown what the video is about. I think this is important, especially on a website such as YouTube as an audience retention time can be very short since there is so much content to be watched.
What creative or technical problems did you encounter?
One of the main technical problems that j faced was that the screenshots I used to show the websites layout became pixelated when scaled to high. To try and counter this problem I sharpened each screenshot I used however this did not solve the issue. I think in future projects like this I would either make sure that the screenshots are taken in a higher resolution, or I would recreate the websites layout in Adobe illustrator to ensure that the visuals are as clean as possible. I think in a real world scenario, the low quality of the screenshots would have a huge problem in terms of audience perception and could lead to people wanting to click of the video. This is because a company like YouTube is very large and should be able to post only the highest quality content. However I will now know that this could be a problem in future projects.
Discuss the creative decisions you made:
Was there a specific theme for the design ideas? Can you describe it?
Throughout the video I wanted to maintain brand continuity to ensure that the video would be formal. To do this I used the YouTube 2017 logo and found the colour scheme used throughout the websites user interface. The design used was very reliant on what had already been made for YouTube meaning that the video had a 2D format. I chose to use sleek transition’s between shots since I thought this would work well to show a new page loading.
What experiments and exploration did you do? How did it affect the development of your project? (Consider previous work, such as The Terminator remix or even work from year one).
When developing the video I wanted to create the logo animation and transitions to suit the intentions of the final piece. With this in mind I created 2-3 variations of both the logo animation and the transitions. Despite them being very similar I wanted to ensure that the final video would have animated elements that were suitable and not too distracting from the information being given.
Who is your ideal target audience for your video and why should the audience watch your video?
Overall YouTube has a huge audience, however users that are new to the website will need a way of navigating and finding new content creators. The intention of the video is to solely inform people about this subject and ensure that new users are able to find the content that they are looking for. I think the video explains the process simply enough that a large audience would understand. For this reason I think it would be suitable and would be useful for many new users looking to use the website.
Using specific examples (including screenshots and other illustrative examples), explain how the final work is appropriate for the requirements of the brief. Does it convey the information effectively?
Throughout my research I have been able to develop a better understanding of how animation and motion graphics can be used in media to inform an audience. I feel that looking at examples of other motion graphic pieces gave me a different perspective on how the animation used is very important since it is one of the main factors as to how the video would be perceived. As well as this I found that looking at the design and format of the sequence throughout the video showed me how much planning and coordination would need to be done to ensure that the video is informs the audience in the best possible way.
The research I have done has shown me how important it is to have an easy to follow sequence with visuals that can be read simply by anyone in the target audience of the video. With this in mind I am going to create a short 30 second piece that would help show how to find new content on YouTube. After doing some research I couldn’t find any videos made by the company that explain this topic and I think it would allow me to use the research I have done to show what I have learnt and how I have developed my knowledge throughout the process. I plan on simple animated elements to show the process behind finding new content. I feel that using a slow paced sequence would be important since it YouTube has a wide audience so has to adapt for people of all needs.
Conduct research into audience. Who is your audience? What are the typical characteristics of your audience in terms of:
Lifestyle and attitudes
Develop at least one persona for a typical audience member/ user of your work. This should be a profile of the audience member, detailing the information set out above and including a short profile detailing their psychographic information. Ensure that you include a suitable image. This can be submitted as a character card or cards (depending on if you have more than one persona).
Compare the users of Amazon to other selling platforms such as eBay and produce a Venn diagram identifying differences and overlaps between the two platforms and their users. Evaluate what you have learned and consider how you would make your work suitable to the platforms or users.
Audience Member #1
When producing a video that is being made to inform and audience it is crucial to understand who the audience is and how the video should be adapted for maximum effectivity. To get a better understanding of how this can be done I am going to create an audience profile showing information that could effect how the people watching would perceive a video being shown to them. In the profiles I am going to explain about the demographic and psychometrics of the audience. The demographic is the measurable data that is quantitative, whereas the psychometric information is qualitative.
Education: Secondary School
Interests: Gaming, Sport
Since John is in his early teens he likes to watch YouTube videos that are based around his favourite video games and sports. Therefore he has subscribed to a large amount of YouTube channels that posts the content he likes. John watches the videos purely for entertainment purposes only. Since he watches YouTube as his primary source of entertainment it is important for him to find new content creators. I think by making a video that explains this subject in detail would be a great way to inform someone like John.
Identify a range of examples of digital online video and motion graphics, such as tutorials and
Motion graphics in digital online video have many different uses. They can be used to illustrate ideas, inform an audience and convey a large amount of information in a way that is easy to understand. Tutorials and explainer videos often use motion graphics for these reasons since these are normally made to inform people. To get a better understanding of how these formats of online video can be produced to effectively inform an audience I have found some different examples to analyse. Although these have been made to inform an audience they were designed with different approaches in terms of style and technique.
What is the purpose of the work?
In terms of purpose, the three videos all have something in common. They have all been made to inform an audience. Starting with ‘Community standards – Facebook’, the video has been made to make people aware of what steps are being taken to remove explicit content on Facebook. I think it explains the process in great detail whilst keeping the design and animation easy to understand. This is important since Facebook has one of the largest target audiences of any company. In my opinion the video for eBay is a lot more direct than the Facebook video. Although they are similar in terms of informing people about the companies, eBay takes a different approach in that it directly tries to sell the platform to the audience. This means that the purpose of the video is to persuade potential users to buy and sell on the website.
Who is the audience for this work? Why?
The videos have been made to inform the users of the websites. However the subjects covered in the two videos are slightly different. The Facebook video covers community guidelines and how explicit posts are handled. This means that the audience watching this would already be using Facebook. Oppositely, the eBay video is showing the benefits of using the website. Therefore it has most likely been made for potential users, looking to buy or sell something online.
What is the platform? Why was this platform chosen?
The distribution of the two videos was different for several reasons. Facebook is the worlds largest social media platform which means it is a great way to reach a large amount of people. Community standards is an important subject so reaching as many people as possible would be a high priority. I believe that this is why the video was only shown on Facebook.
However eBay is different since it doesn’t have its own social platform to use and distribute content. This means that they have to use more than one way of getting the video to the customers. After doing some research I found that the video had been used on eBay’s website, Twitter, Facebook and YouTube. I feel that this is because the video was made with the intention to solely promote the website and get more users to buy and sell products with the service.
How do the characteristics of the work (format, duration, editing, images, text, colour, motion, sound, distribution platform) make it appropriate for its purpose and audience?
In my opinion the characteristics of both videos are fairly similar. They both use flat design and colours to illustrate the information being conveyed. I think this has been intentionally done so that the videos can be seen by a large demographic. 2D graphics are often very simple and easy to read therefore more people can understand the messga that is being put across. If 3D, more complex graphics were used the audience could become distracted from the information being put across which defeats the object of making a video to inform.
What are the key considerations when producing digital online video and motion graphics? (Consider technology, platforms, audience)
I think the main consideration when planning a video should be to fully understand who the audience is, whether the video should entertain or inform and how the audience can access the content. Without knowing exactly is watching the video and how they are accessing the information it would be very difficult to put across an important message to the viewer.
Storyboarding is a crucial part of video production. It informs directors and the production team to plan ahead for each shot, ensuring that everything is ready on set for when it is needed. To get a better understanding of this process we used our storyboards from a previous week to create a sequence of footage. We would then edit this together to see how the sequence could be compared to our original plan. Storyboarding is even more important when more technical elements of video production are used such as special effects. Looking into the history of special effects has proved how a strong plan can be the difference between having a good or bad final piece of work. Another aspect of video production that we looked into was about remixing and how creators take others work, transforming and combining it create something completely new.
Chase sequence analysis
To find out if the storyboards were planned well, we recorded footage following the plan that we had made. Recording the footage would allow us to get a better idea of the overall workflow of video production and how each part of the process can be done. I found that creating the storyboard helped me get a better idea as to how it is important to think about the flow of a sequence and how using a variety of different shots can give the audience more information about what is happening in the scene. To record the footage we used a point and shoot camera to follow the plan. The quality of the footage wasn’t important since the main purpose of the task was to develop our skills and knowledge of video production.
Before we recorded any footage for the sequence, we looked over the storyboard that we had made to ensure that we were all happy with the plan and that it would work to how we wanted. This allowed us to check for any mistakes that we could have made in terms of screen direction and the 180 degree rule. By following the plan we were able to get ten different shots overall. We wanted to stick to the storyboard as close as possible to get a better idea of how effective it was and how we could improve in the future when planning and developing ideas for a scene.
Throughout the scene we used a variety of different shots and rules to get our final sequence. These included establishment shots, a variety of long, mid and close up shots, older the shoulder shots and panning. Whilst using these we also used the rule of thirds, 180 degree rule. 30 degree rule and screen direction principles. By taking advantage of what we had learnt I feel that the sequence definitely benefited since the overall flow in the video worked well and would give enough information to the audience for them to know what is happening, whilst not getting bored with shots that are too long or short.
Once I had the footage filmed, backed up and imported onto a computer I began editing the sequence. To do this I created a new project using Premiere Pro, making sure that the resolution and frame rate were the same as the footage that had been recorded. In this case we recorded at a 1280 x 720 resolution at 60 frames a second. We felt that this would be a suitable format for what we were doing. After creating the project I imported the footage and placed what I had into a bin, labeling it ‘footage’. Although that isn’t completely necessary for this task it is a good habit to have since it can help navigate between assets when a lot of footage and sound is in the project.
After importing the footage into the project I looked through each part to see what I had to work with and what pieces would work well and what wouldn’t. Out of the ten shots that we had recorded and the different takes we had for each shot, I chose nine pieces of footage that I felt were suitable for the sequence. I added these to the timeline and quickly realised that there were some flow problems in the sequence that could be fixed with some changes to the timing of the cuts from each shot. By using trial and error to work out what timing worked best, I used the ripple edit tool to change when the cuts were made.
When I was happy with the sequence and the timing and flow behind each shot, I rendered what I had done to an mp4 format at same resolution and frame rate that the footage was recorded at. This was because it would effect the quality of the footage and would make it more difficult to see the work done on the timing in each shot.
Overall I am happy with the video I was able to produce. We used a variety of different shots and rules to convey a chase sequence. The storyboard that we created helped me get a much better idea as to what the final sequence would look like and the tempo of the sequence. Without making a storyboard and thinking about what shots and rules we were going to use, the final sequence would not have worked nearly as well as what we have been able to produce. I think that the strongest part of the video was the flow, particularly where I have cut on action towards the end of the video. I feel that this works well since it gives the action more impact and makes the cut between the two shots much smoother.
Despite being mostly happy with the work produced, I feel that there are some areas for improvement. For example at the start of the video I included an establishment shot to try and give a sense of location. However looking at it now, I don’t think that this really adds
Everything is a remix analysis
According to Everything is a Remix, what is legal remixing?
Legal remixing is the process of creating something new that has been influenced by someone else’s work or ideas. The ideas used must be credited and only an incremental part of the final piece. Since the idea behind a project is actual property of the original owner, credit must still be given even if it is a physical piece of content that has been used. Ideas must always be credited when due since they cost money and time to develop, therefore the original owner of the idea must benefit if it is used elsewhere.
What are the three basic elements of remixing?
The three elements of remixing are copying, transforming and combining. If these steps are followed, the original and end products of the process will be very different. Copying an idea or piece of work is a great way to get a good foundation for what you are going to do. However just copying another piece of work is against the guidelines of copyright, furthermore you won’t improve on anything that has already been done which is in most cases the main intention of making something new. Transforming allows you to add something else to the work, that you think would help improve it. Combining is when the two elements are put together to create something new. Using this technique will always give a different perspective and can often give a much better outcome.
Are influences important for creators? If so, why?
Creation requires influence. In order to create something new and unique in the environment it is in, you have to be influenced by something and know how that can be improved or changed for the better.
How have creators used this process to create new works? Identify examples.
People from all fields of work have used this technique to improve their work. A famous example was when James Watt made a major improvement to the steam engine because he was assigned to repair a broken engine. He found flaws and improvements that could be made and then spent 12 years developing a new system.
What problems does the video identify with the concept of remixing?
Remixing is a great way of developing new ideas and work. It creates a variety of opportunity within all fields of work however it has caused problems since it has become a more popular technique in the creative field. Copying, transforming and combining are all very loose terms and can be interpreted in different ways. Since there is no way to know what is transforming and what is making small changes to copy a product there have been many problems due to people not understanding how much needs to be changed to properly transform an original idea.
How have lawmakers addressed these problems?
Since there is no way of determining what is enough transformation to have a new product, lawmakers have developed guidelines so that people who copy others work and don’t credit the rightful owner can be prosecuted. This is a law that covers all people who have an original idea and intend to develop something new. As well this, people can be prosecuted even if they don’t intend to copy that person’s work. Therefore people who work on new projects must insure that what they are doing has not been done before in that way to stay safe from any legal problems.
Is there a difference between being influenced by the creations of others and copying? If so, what is the difference?
Copying and being influenced are two different things. If you copy another person’s work, you take what they have done and don’t change it at all, claiming it as your own. However if you are influenced, you analyse the work, the decisions made and how it could be improved. This will in turn make a better end product and insure that you don’t come into any legal trouble.
Considering what you have seen and heard, do you think there any such thing as originality? Why?
In today’s world everything that has been man made is not original since our decisions and actions resemble our influences and what we have seen other people do. However us, as humans are original since we have dna that is unique in every person. As well as this we have all had different experiences and opinions that cause differentiate ourselves from others.
With this in mind, how many of your ideas have been influenced, or are based on, the work of others?
All of the ideas that I have had are not original, they have been influenced by what my experiences and what I have found through research or other sources of information. As well as this they are developed accordingly as to how I think they could improve on what is already available within other people’s work. Therefore nothing I produce can be original.
Terminator Shot Analysis
In the first establishing shot a low angle is used to show someone walking out of an office, through a waiting room and then to leave the building. By using a pan the audience is able to see someone leave the building, passing the main character (who is entering) on the way out. As the main character walks towards the reception area, the camera pans back to its original position.
The following shot is also from a low angle, to show a sense of power and or dominance in the scene. This time it is an over the shoulder shot used to show the conversation between the police officer and the main character. As the main character is talking, the police officer shows a lack or respect by not looking back and carrying on with his work.
A similar low angle is used in the next shot. This shows the police officer and his poor attitude to the terminator. I think that a low angle is used again to keep the viewer on the same eye level as the officer, giving the audience an idea of how dominant the terminator is.
After this a mid shot is used to show both characters having a conversation, again from the low angle perspective. The continuity is also good the sequence since the police officer is still talking whilst not looking at the main character. The terminator begins to look around the room towards the end of the shot. This suggests that he is planning something, especially given the context of what is happening in the scene.
The next shot is from a much tighter angle, being an extreme close up. It keeps within the format of the sequence since the camera is placed low and pointing up towards the terminator who is leaning up towards the window. ‘I’ll be back’ also suggests that something is going to happen, giving suspense and tension within the scene. As the terminator leaves the room, another panning shot is used. I feel that this also adds to the suspension of the scene.
Once the terminator is out of the panning shot, another low angle is used to show the police officer. He is still looking down at his work and not paying attention to what is about to happen. After this two extreme close up shots are used to show the officer writing on a piece of paper. I feel that these were used to also show a sense of tension and suspense.
Suddenly the same low angle shot is used from before but this time the officer has looked up and has been surprised by the light of the car that is driving towards him. Then a series of mid shots from different angles are used to show the car plowing through the door of the room and into the desk that the officer is sitting behind. Overall there are six different shots that show the car driving into the room. I feel that this was a great technique used by the director to show the scale of the damage caused by the car.
Special Effects History
Above are two examples of how special effects have been innovated as technology has improved. The first video is a scene from the original Wizard Of The Oz and the second is a scene from Mad Max: Fury Road. Although they are two very different films, the scenes that I have chosen show a storm and similar themes. I found it interesting to see how the storms made differed between analogue and digital technology.
The Wizard Of The Oz film was made in 1939 and directed by Victor Fleming, Mervyn LeRoy, King Vidor, Norman Taurog and George Cukor. Since it was made before digital effects were even available, the film relies entirely on analogue techniques to create the special effects. For example, at the 0:32 in the video, there is a tornado in the background. This would have been made using practical effects, most likely with modelling or the use of frame by frame painting. In 1939 these techniques would have been very expensive and time consuming so they are only used in short shots throughout the scene. Despite the limitations I feel like the directors made the scene flow very well. I think that having the large majority of the shot showing characters react to the tornado etc, allows the audience to get a good idea of the kind atmosphere within the scene.
The Mad Max scene is very different in terms of visuals and what kind of processes would have been used to develop each shot. The film was made in 2015, therefore the technology available for the film was hugely advanced compared to what was used for the Wizard Of The Oz film. In the video linked above I think that the main techniques used were green screening and 3D compositing. These would have allowed the editors to composite 3D elements such as the tornado and lighting into the footage that was recorded on location.
Android Animation Principle Practice
Over the course of this week we have begun to start looking into our topic of this term, video production. Throughout the week we have looked into several different parts of video production such as story boarding, compositing in After Effects and designing assets for video use in Illustrator. I found all of these interesting since video production is a career that I would like to go into. In each task we needed to focus on how we could improve our work using the skills and techniques that would be used in a formal workplace setting.
What is the purpose of the task? Why is it important? How does it relate to the content of what you are studying this year?
To complete a functioning storyboard we needed to use different techniques to create a sequence of images that would be help us get a better idea of how the scene would look like if we needed footage for it. As well as this it would allow us to plan what the composition should be like and how the screen direction will be used in the scene. Creating a storyboard has helped me get a better idea of what can be done to plan for a scene using techniques to improve the visuals and flow within the sequence. I feel that this will help as video production is a big part of the work we are doing this year and what I would like to do as a career.
Explain what you did?
Before starting we needed to consider where we could and couldn’t place the camera, as well as how the subject must be in focus and moving in a similar direction (if at all) to the previous and following shot. We began by taking pictures to be used of establishing shots of the landscape. This would be used to set an sense of location and atmosphere within the scene. We then took pictures of the subject from different angles to show emotion and tension. Whilst doing this we ensured that we followed the 180 and 30 degree rules as well as ensuring the screen direction of the scene made sense and easy to follow.
Why did you choose to interpret the task in the way that you did?
Throughout the scene we chose to have 12 different shots that would ideally be shown in quick succession to show tension and emergency. Since the scene shows a chase between two people we thought it would be a good idea to have a variety of different angles since that will give the viewer a better perspective of what is happening. We wanted to also break the 180 degree rule by having the camera pan around the character being chased since that would be give a unique view and would make the audience aware that was the person being chased.
What went well with your work and why?
Overall I am happy with the progress we have made on the storyboard. I feel that we have used a variety of techniques to a good standard and to give the effect that we had intended. I think that the camera angles and composition techniques we used were done well since we considered these for each shot. As well as this we thought about how we could change the screen direction by crossing out of the 180 degree area. This was something that we all agreed would work well since it would show tension within the sequence which is an ideal part of a chase scene.
What could be done to improve the storyboard?
Looking back at the storyboard that we produced I think that one of the main things that would have improved the sequence would be to have included more shots. This would give the audience a better understanding of what is happening in the scene as well as giving more information about why the person is being chased. By including more shots I think that we would also be able to plan in more detail as to what the scene would look like and how the shots should work when within the sequence.
After Effects and Illustrator compositing task
To develop our skills in After Effects and Illustrator we were asked to create a Pong styled game and have it be played on an old styled TV that would have been used in the 70s Pong was released. By using a range of different effects and techniques in both After Effects and Illustrator I was able to create the gif below. Despite the compression issue on the gif I am happy with the outcome since I have been able to work on both my animation and illustration skills.
Starting with the Pong animation I created a new composition so I could manage each part of the project easily. I then created four different shape layers and names them accordingly to what they would be used for. For the bats on the left and right that would hit the ball, I used rotation and positioning key framing to hit the ball and react to what is happening. Once I had done this, I used the graph editor to edit the velocity of the positioning and rotation of the bats to make them move smoothly. I also changed the velocity of the ball to make the entire shot seem more fluid. Finally I created a line in the middle to separate the two sides and keep within the original theme of the Pong game. Below are screenshots of the timeline and original animation.
After creating this I wanted to focus on adding more effects to give the 70s vibe I wanted the animation to have. Firstly I duplicated the composition with just the Pong animation 3 times and added an effect called ‘Set channels’. I then changed the settings in each one, making sure that each duplicate had a different channel turned on causing them all to become a different colour. I then changed the blend mode of the three duplicated compositions to add. After changing the position of each one, this would give the effect of an rgb split.
To create the glitch effect, I used a displacement map and a solid layer with a ‘turbulent noise’ effect. I used the solid layer as a mask and a source layer for the displacement map. By adding some keyframes with different displacement values I was able to control when the glitch effect would happen. This is shown below.
The last step before compositing the animation into the illustration I made of the TV was to add some more effects that would give the 70s look I wanted. By adding some noise and a lens effect on the entire composition I found that the entire looked much better and a lot closer to what I had originally had in mind for the project. The last part of animation that I added to the composition was a venetian effect that was commonly seen in older TVs due to the technology available at the time. To achieve this effect I added a solid layer with a generated grid and keyframed the anchor point to move up to give the scrolling effect I was looking for. By changing the width and blend mode of the grid I managed to get the look I had in mind.
Below was the design of the TV that I created in Illustrator. Using the pathfinder and shape tools I based the design from a reference image I found that I wanted to recreate certain aspects of. However this illustration wasn’t the final design of the TV since I changed certain aspects of it within After Effects to get the curved effect of the screen and wooden part of the TV.
RateYourMusic. (2017). 70s Tv Ads For Records. [online] Available at: https://rateyourmusic.com/list/TwigTW/70s_tv_ads_for_records/ [Accessed 22 Sep. 2017].